Mi Campo has done a great job of differentiating itself from all the other tequilas out there. We were asked to translate that distinction, irreverence, and quality into the photo and video world with one simple prompt from the Mi Campo team: “Let’s make Legal nervous.” And we did! So much so that we had to rein in the rowdiness just a teensy bit and set up a follow-up shoot that was just as inspired by the youth and vibrance of the brand while still remaining (somewhat) sensitive to depicting overindulgence. Ultimately, we crafted a bold visual look that conveyed this exciting and accessible brand’s personality with a shoot featuring hip models, minimalist settings, and iconic lighting.