Located in the NoDa neighborhood of Charlotte, North Carolina, The Goodyear House had well established itself as a favorite hang by the time they reached out to us. While their menu and vibe was right on point, they felt their original branding was already becoming outdated, having been created with more of a ‘farm to table’ vibe. Not wanting to start entirely from scratch, they tasked us with refreshing their original logo and pairing it with a new color palette, new novelty logos, illustrations and lockups that could inject a little more personality into this neighborhood favorite.